Buying a website is an investment for you and your business. It may be the pinnacle of your business or just a fancy contact method for your customers to contact you. Either or you need to know what actually happens when you invest in a website.
There is some terminology that you may need to understand before you talk to an agency or freelancer that maybe building you a website. You don’t really need to know but some of you may want to understand the basics. It’s worth a read especially if you have no idea.
What is a domain name? A domain name is the address of your website. Example: yourbusinesss.com.au
You cannot have a website without a domain name. This a registered entity with a domain registrar. You can registrar your domain name for 2 years at a time for an Australian domain name (.com.au)
To registrar an Australian domain name the requirements are to have an Australian business with a current ABN number. You can apply for an ABN at the Australian government website.
Website hosting is something that never gets mentioned to customers before investing in their website. Web hosting is where your website files and data base will live on the internet. Its similar to having files on your computer.
Website is another cost of owning a website. Usually web hosting will be charged at a monthly rate or annual rate.
How much is website hosting cost?
Website hosting will cost depending on how large your website is and how many visitors you have coming to your site. For a small businesses you usually only need a small host package. This can range from $15 – $50 per month. For a larger site that is an online store with a lot of pages and product would require a larger package. Cost for online store website hosting would range between $50 – $300 depending on how large your site was.
The CPanel is the back end software associated with your website hosting. There is a lot of tools and applications to deal with your website files, security, email accounts and much more. You don’t really need to know too much about it but just aware of what it is. You may need the login details for future website upgrades ect for you website developer.
Here’s what a typical cpanel looks like:
CMS What is that?
CMS stands for content Management System. This is the platform your website is built on. Most website designers will build a website on a CMS that is popular. 3 of the most popular CMS’s out there are WordPress, Drupal and Joolma.
When you login in to the back end of your website you are logging in to the CMS. Here you can add extra pages, post, images and update your website yourself.
So what you have learnt before you invest in your website?
You know what a domain name is!
You know what web hosting is!
You know what the CPanel is!
You know what CMS stands for!
Hopefully after this you will have a better understanding on the terminology and a basic overview of what you need to know about owing a website.
If your looking for a new website or website maintenance quote feel free to get in touch with us!
The Benefits of Using online business directories in Australia.
The best way to list businesses within a particular category online is through a business directory and with the presence of tough competition, it makes complete sense. Directories have the ability to perfectly categorize a business by the given business’ location, service and how much activity it receives. This article will inform you on why a business directory is so vital and it will also inform you on the very best Australian business directories available.
Online business are compiled manually or they organized via search software which is completely online. A business name, telephone number, email address are also included in the information so you will have everything you will need in order to make decisions on which company you would like to contact.
When you list your business on a directory you will always add an essential amount of attention which could turn to beneficial word-of-mouth in the long run. This is an absolutely a great form of marketing which no campaign could ever do and when you find your website located in a top position in the search engine, success is around the corner.
If you use a business directory wisely, you will have the great ability of beating out the competition and adding the kind of exposure that every company strives for. The result is pretty easy to figure out, great profits and a wonderful customer-base can be achieved with just a few easy steps.
By simply listing your company on a reputable business directory, you provide yourself with an invaluable cost-effective tool which will pay dividends for years to come. Quality marketing has never been so inexpensive and those companies who are starting out on meager budgets will find out that benefit right away.
A good business directory will take your business to new and greater heights and it will constantly update your company’s changes and if it is taking a new direction. Below you find a list of the 20 best Australian business directories in order to know which one will work the best for you:
A website is vitally important in making a business presence online.
There are a number of immense rewards in putting up a business on the internet though it poses equally a great risk is not properly managed. It is not just about how to get your business on the internet or starting a website, but creating an outstanding website is key in succeeding the business. Establishment of a business is one great achievement, now it’s time to get ready to join the global village network.
Here, it really does not matter whether you are in a product or service industry, a well-designed website can be an effective marketing tool for your business.
However, there are various factors to consider to develop a commanding website. Let’s profoundly look into each factor critically:
As a nascent business owner, the marketing plan should provide a clear road map, which evaluates and defines your objectives for the business success. Therefore, it is mandatory for your business plan to specify and justify why you need an online presence for the business.
• The website should provide adequate and precise information about products or services you offer besides other marketing collaterals.
• There is a need to establish a 24/7 accessibility to meet demands of customers in different time zones.
• Establish a competent and vibrant customer care to handle and acquire new customers
• If either your product or service can be rendered online develop a website that can handle e-commerce both domestically and internationally.
• Always provide company FAQs, news, updates and review constantly.
Create a Successful Business Website
Before getting your business online successfully, you might want to study other successful cases from your niche to learn from their mistakes.
A successful business website should at least have the following advantages:
• Make sure your business has a “friendly” name to be easily found by search engines.
• Preferably, choose a verb-like name as it is easy to market with.
• You have to register all old, new and upcoming brands on social media to avoid lack of specific names during launch.
• Open accounts with top leading social media to announce your presence to more internet users.
Useful Resources to Create and maintain your Business website.
You need a great deal of initial research to determine when to launch a website. Once you have trending findings, skip to the next phase—to determine financial implications for the website development:
• The cost of designing and updating the website to reflect the current business status.
• The cost of hosting the website and domain (recurring expenditure).
• Select an appropriate e-commerce for carrying out transactions online.
• Alias with various money transfer corporation to invite more customers.
• Search engine maintenance
Most companies rush to setting up a website only leave unattended.
This can cost your online market share. So, always remember that a website is an extension of your actual business. You should constantly engage with your audience, whether offline or online. Finally, handle the website in a professional approach as it can give an edge over other businesses, and commitment is all it takes to lead the leaders.
SEO (Search Engine Optimization). It’s the process of improving the quantity and volume of traffic/ visitors to a site in the web from search engines through algorithmic search results for the targeted words.
It’s a technique for making pages in the web more available to customers by making them more understandable and transparent to search engines. Logically, the higher a site is ranked or the faster a site is presented in search engines – the higher the chances of being clicked on by users and the more visitors it will receive. Actually, SEO can also target other forms of searches like local searches, industry-specific vertical search engines and image search.
Though there is no real method in writing Web pages that will make them highly ranked in search engines like Google, there are still a few tricks you can apply to assist your pages rank better:
Write strong content.
You should concentrate on the content to write for your Web pages. Since search engines are designed to give links to relevant sites and pages, they are therefore constantly changing their programs to review and read the content of sites to ensure that it’s truly is about what you refer it to be about. Content is of great importance on a page for both your readers and you and also for search engines. You should therefore put a lot of thought to the content you want to put on your site.
Write valid HTML code.
This is 1 step in SEO where a lot of Web developers often forget or just ignore – they concentrate too much on other attributes of Search Engine Optimization that they tend to forget the simplest of things such as a valid HTML code can help pages get “spidered” (found by the search engine) more likely than meta descriptions and meta keywords.
Look for better keyword phrases.
Whatever constitutes a good keyword is a tricky question, the answer is that it’s what should be optimizing in your web pages. Concentrate on one keyword phrase that just captures what your website is about and ensure that the keyword is repeated in your content, the links, and headlines within the page.
Do not optimize the entire site.
This might look confusing, but a lot of Web developers prefer coming up with one phrase and optimizing every single page on the Website for that phrase. Though this eases your work, it will not give your pages the exposure you would otherwise wish for/ prefer. You should instead concern yourself with optimizing a single page at a go– search for the phrase that works best for that specific page and then optimize it. Another good option is to consider treating each page as a potential entry point to your Web site, this way your followers will have other ways to find your website.
SEO occasionally takes a while to see results. By chance if you request for a search for your Website or a single page, it may take some time for it to appear in the results. If you are optimizing an already existing page that’s in the search engine, it can take an even longer period for the effect to show but don’t loose hope.
SEO vs PPC – Which is best for your business?
Organization and companies of all sizes are realizing the significance of online marketing, particularly via search engines. People in the contemporary society are more likely to end up on an organization’s website through a search engine as compared to visiting it directly. In fact, 81% of users find their coveted destinations via a search engine, as noted by a Forrester Research Company, commonly referred to as Jupiter Research. From this research, it is evident that it is essential for your brand to possess a powerful presence in the search engines as this ensures that you are in front of your target customers.
SEO vs PPC
However, there still exists a big decision to make as far as using SEO or PPC is concerned. SEO, also Search Engine Optimization, is nothing but getting your website rank higher in organic/natural search outcomes for target keywords on the most necessary search engines, which are Bing, Google, and Yahoo. On the other hand, PPC, also referred to as Pay Per Click marketing, is nothing but paying for advertising space for particular target keywords found on the search results page. Both SEO and PPC are essential marketing channels for any business that has a website.
There exist three primary factors to consider when comparing SEO and PPC. These factors include:
- Website Value
Getting ranked in the search engine implies proving to the search engine that your website has authority across the internet, and this makes SEO unable to produce results overnight, and most likely not for months. Being powerful across the internet not only consumes much time but also requires dedication and hard work. On the contrary, Pay Per Click works exemplary well with sites that do an excellent job as far as the conversion of traffic into sales is concerned. While SEO is likely to take months or years to realize a significant ROI, a real campaign of PPC is capable of earning profits ASAP. It is necessary to note that a site may take a little time to optimize landing pages if it is not converting traffic well. Overall, SEO takes more time to see results than PPC.
In SEO, you are not paying search engines to place ads, which a certain number of persons see. Instead, you are trying to prove the authority of your site as well as credibility for receiving information from algorithms. In addition, you have competitors who are ready to do almost anything to beat you. All these reasons make SEO hard and highly unpredictable. Right SEO elite can often predict highly accurate plans; unfortunately, sometimes things do not usually work out exactly as they state. Although PPC is unpredictable, it is obviously more predictable than SEO. Paid search can make intelligent decisions on where and when to advertise by relying heavily on the data analyzed and collected. Due to this, PPC elite can better assess and better achieve the success of a campaign as compared to SEO. Consequently, it is easier to address and figure out issues when things are not working out than it normally is in SEO.
In SEO, organic search strategies are typically building equity for your site; thus delivering free traffic forever. This implies that the website or the company should have a higher valuation whenever you want to sell it, mainly because of the organic search equity the website or the company has earned. The site earns a considerable traffic with no incremental cost to the buyer, making him pay a premium. This is opposed to the website value of PPC, which vanishes as soon as the marketing spending on it is gone; hence, PPC cannot be traded for future value. While SEO offers a long-term value, PPC offers an immediate value. An exception is that if a website can be proved to have a high conversion rate through spending PPC to it, this validation of the experience of the user is capable of potentially turning into bargaining chip for the sellers.
To conclude, SEO and PPC have different returns and effects, especially for small businesses. Consider PPC as your option if you do not have the resources for a long-term campaign and you are in search of a quick profit. On the other hand, SEO may be a better choice if you are a commercial enterprise, which not only hopes to exist for a long time but also wishes to grow gradually over time. Whatever you decide, ensure that you evaluate your needs against this framework, as well as putting the benefits into consideration with an expert.
Want to find out more? Get in touch with us to discuss your options on what would be best for your business.