SEO vs PPC

SEO vs PPC

SEO vs PPC – Which is best for your business?

Organization and companies of all sizes are realizing the significance of online marketing, particularly via search engines. People in the contemporary society are more likely to end up on an organization’s website through a search engine as compared to visiting it directly. In fact, 81% of users find their coveted destinations via a search engine, as noted by a Forrester Research Company, commonly referred to as Jupiter Research. From this research, it is evident that it is essential for your brand to possess a powerful presence in the search engines as this ensures that you are in front of your target customers.

SEO vs PPC

However, there still exists a big decision to make as far as using SEO or PPC is concerned. SEO, also Search Engine Optimization, is nothing but getting your website rank higher in organic/natural search outcomes for target keywords on the most necessary search engines, which are Bing, Google, and Yahoo. On the other hand, PPC, also referred to as Pay Per Click marketing, is nothing but paying for advertising space for particular target keywords found on the search results page. Both SEO and PPC are essential marketing channels for any business that has a website.

There exist three primary factors to consider when comparing SEO and PPC. These factors include:

  • Time-to-Results
  • Predictability
  • Website Value

Time-to-Results

Getting ranked in the search engine implies proving to the search engine that your website has authority across the internet, and this makes SEO unable to produce results overnight, and most likely not for months. Being powerful across the internet not only consumes much time but also requires dedication and hard work. On the contrary, Pay Per Click works exemplary well with sites that do an excellent job as far as the conversion of traffic into sales is concerned. While SEO is likely to take months or years to realize a significant ROI, a real campaign of PPC is capable of earning profits ASAP. It is necessary to note that a site may take a little time to optimize landing pages if it is not converting traffic well. Overall, SEO takes more time to see results than PPC.

Predictability

In SEO, you are not paying search engines to place ads, which a certain number of persons see. Instead, you are trying to prove the authority of your site as well as credibility for receiving information from algorithms. In addition, you have competitors who are ready to do almost anything to beat you. All these reasons make SEO hard and highly unpredictable. Right SEO elite can often predict highly accurate plans; unfortunately, sometimes things do not usually work out exactly as they state. Although PPC is unpredictable, it is obviously more predictable than SEO. Paid search can make intelligent decisions on where and when to advertise by relying heavily on the data analyzed and collected. Due to this, PPC elite can better assess and better achieve the success of a campaign as compared to SEO. Consequently, it is easier to address and figure out issues when things are not working out than it normally is in SEO.

Website Value

In SEO, organic search strategies are typically building equity for your site; thus delivering free traffic forever. This implies that the website or the company should have a higher valuation whenever you want to sell it, mainly because of the organic search equity the website or the company has earned. The site earns a considerable traffic with no incremental cost to the buyer, making him pay a premium. This is opposed to the website value of PPC, which vanishes as soon as the marketing spending on it is gone; hence, PPC cannot be traded for future value. While SEO offers a long-term value, PPC offers an immediate value. An exception is that if a website can be proved to have a high conversion rate through spending PPC to it, this validation of the experience of the user is capable of potentially turning into bargaining chip for the sellers.

Summary

To conclude, SEO and PPC have different returns and effects, especially for small businesses. Consider PPC as your option if you do not have the resources for a long-term campaign and you are in search of a quick profit. On the other hand, SEO may be a better choice if you are a commercial enterprise, which not only hopes to exist for a long time but also wishes to grow gradually over time. Whatever you decide, ensure that you evaluate your needs against this framework, as well as putting the benefits into consideration with an expert.

Want to find out more?  Get in touch with us to discuss your options on what would be best for your business.

Is your website mobile friendly?

Is your website mobile friendly?

Is your website optimised for Mobile Phones

If not you may be losing valuable customers for your business. Today in 2015 mobile usage in Australia is the number one form of connecting to the internet.  You only have to look around on the train in the morning to see how many people that have their face indulged into the screen of their smart phone.

Having your website optimised for mobile phones,  tablets and other devices is very important to keep connected with the majority of customers searching for your product or service on there mobile device or tablet. According to statistics from www.acma.gov.au (Australia communications and media authority) internet usage via mobile devices is growing approximately %10 per year.  We believe this number will continue to increase over the years and if not now out weigh home computer usage.

mobile usage australia

2 ways you can have a mobile friendly site:

1) Make sure your site is responsive.

2) Have a separate mobile website.

What is a responsive website?

A responsive website means that the website’s images and text resize when viewed on mobile devices
and tablets.  The user has a better experience viewing the website as there is no panning or scrolling across trying to view text.  You can check if your website is responsive by using this free tool http://www.responsivedesignchecker.com/

PROS: Cheap, as your site will be as one on desktop to mobile devices.  Users of the site will have a better experience viewing your website without trying to pan out to see the whole website.

CONS: if the site is not professionally designed some images might look out of place or offset in the
users device. Re-sizing problems for different devices making your site unusable for certain platforms.

What is a Mobile website?

To have a separate mobile website means you basically have a second website totally optimised for
mobile phones and no re-sizing by the site is necessary. You may have been to a site on your mobile
phone where you have seen a link on hte page to go to the full site.

PROS: Very efficient for mobile devices. Attractive looks, more professional,

CONS: Extra cost of another website and possible hosting. Sometimes limited to how much of the
original site t=you can put on there. May have an effect of the SEO of your origianal site.

How can I make my website mobile friendly?

If you have an old site it might be best to get it re-developed to update your site to 2015 standard.
If your site is less than a couple of years old it might be possible to make some changes to make
you site responsive.

Overall if you are a small business a responsive site is the way to go. You will have low overheads
and have an attractive site that works on all devices. If you happen to have a large site with alot
of things going on like webforms, calenders, account logins it may be be best to go down the mobile website avenue.

If you would like to dicuss mobile website design or get a website developed feel free to contact us here.

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