Choosing colours for your website, logo or brand

Choosing colours for your website, logo or brand

Image credit – Frepik

The mind of human beings is very responsive to different visual stimuli, colour is among the major factors that define this response. This is usually on both a conscious level as well as on a subconscious level. Colours are known to convey some meaning both in the natural world and also in the artifice of our culture. This is why graphic designers should harness the unique power that characterises color psychology, in this way they can provide resonance to all of their designs. In fact, this is most essential in the fields of website design and that of logo design.

How various colors affect different reactions to the audience

Every colour, this is inclusive of white and black, has an effect on logo or website design. This is why designers need to select their colors with Solomonic wisdom. The selected colors are what will enhance certain elements of a logo or a website to provide the much-needed nuance to the message you are trying to pass across by the use of tone and shade.

Generally, bold and bright colours tend to grab attention of the audience but can seem brash. If a sophisticated image is what is being aimed at then muted tones are ideal. However, muted tones risk being overlooked.

The following are some meanings, which are ascribed to various colours in the society today:

Red
This can imply warmth and heat, danger or aggression, energy or passion. Red is a colour that has been identified with the stimulation of appetite, a good explanation as to why it is widely used in numerous food product and restaurant logos. Selecting the red colour for a logo makes it appear more dynamic.

Blue 
This colour is mostly used in corporate logos and websites. It implies calm, sincerity, integrity, serious mindedness and professionalism. Similarly, it is a color that is strongly associated with success and authority. In fact, it is for that very reason that it is popular with government bodies and financial institutions. It creates a sense of trust and security in a brand.

Green 
This colour is mostly utilized in the instance where a company would like to highlight their ethical and natural credentials, particularly with products like vegetarian and organic foods. It is also ascribed to freshness and growth. It is a color that is common with financial products because it symbolizes money.

Yellow
The use of this colour requires caution as it is associated with cowardice and is applied in warning signs. On the other hand, it may imply feelings of friendliness, warmth and sunny. Furthermore, it another color that is used to stimulate appetite.

Orange 
It is the colour of modern thinking and innovation. Its other connotations are approach-ability, affordability, fun and youth. It reflects enthusiasm and excitement. It signifies aggression in marketing. It facilitates a call to action i.e. subscribe, sell or buy.

Pink
This colour implies flirty and fun. It should be avoided for logos and websites that do not target the feminine gender.

Brown 
It should be used for products that are associated with the outdoors and rural life. It has strong masculine connotations.

White 
It is associated with naivete, simplicity, cleanliness and purity.

Black 
When it is used in websites or logos, it implies sophistication and power. On the other hand, it can mean death and villainy.

The following are some insightful tips on how to choose colours for your website or logo:

Match – If you want to use many colours, ensure that they match. Simple is the best but at times a more complex x website or logo is required. Get a second opinion in case of doubt.

Practicality – This is essential for jobs where the logo will be a part of the uniform or clothing.

The link between emotion and colour – Color greatly affects emotion, this is a fact that should be clear in a designer’s head when choosing colours for a logo or website.

Recognition – Branding is essential to any business, this is because people will immediately associate a brand with a certain colour.

Nature of work – It is very important to select colours of logos and websites that match the particular industry in which they will be applied. It is advisable to use the positive aspects of the industry when doing this. This means that there are colors that are specific to certain industries.

Conclusion
The above insightful information shows the importance of choosing the right colour for your website or logo and what some common colors generally imply. Now you know how to choose colours for your website or logo.

What you need to know before investing in a website

What you need to know before investing in a website

Buying a website is an investment for you and your business.  It may be the pinnacle of your business or just a fancy contact method for your customers to contact you.  Either or you need to know what actually happens when you invest in a website.

There is some terminology that you may need to understand before you talk to an agency or freelancer that maybe building you a website.  You don’t really need to know but some of you may want to understand the basics.  It’s worth a read especially if you have no idea.

Domain Names

What is a domain name? A domain name is the address of your website.  Example: yourbusinesss.com.au

You cannot have a website without a domain name.  This a registered entity with a domain registrar.  You can registrar your domain name for 2 years at a time for an Australian domain name (.com.au)

To registrar an Australian domain name the requirements are to have an Australian business with a current ABN number. You can apply for an ABN at the Australian government website.

Web Hosting

Website hosting is something that never gets mentioned to customers before investing in their website.  Web hosting is where your website files and data base will live on the internet.  Its similar to having files on your computer.

Website is another cost of owning a website.  Usually web hosting will be charged at a monthly rate or annual rate.

How much is website hosting cost?

Website hosting will cost depending on how large your website is and how many visitors you have coming to your site.  For a small businesses you usually only need a small host package.  This can range from $15 – $50 per month.  For a larger site that is an online store with a lot of pages and product would require a larger package.  Cost for online store website hosting would range between $50 – $300 depending on how large your site was.

The CPanel

The CPanel is the back end software associated with your website hosting.  There is a lot of tools and applications to deal with your website files, security, email accounts and much more.  You don’t really need to know too much about it but just aware of what it is.  You may need the login details for future website upgrades ect for you website developer.

Here’s what a typical cpanel looks like:

what is cpanel

 

CMS What is that?

CMS stands for content Management System.  This is the platform your website is built on.  Most website designers will build a website on a CMS that is popular.  3 of the most popular CMS’s out there are WordPress, Drupal and Joolma.

When you login in to the back end of your website you are logging in to the CMS.  Here you can add extra pages, post, images and update your website yourself.

 

So what you have learnt before you invest in your website?

You know what a domain name is!

You know what web hosting is!

You know what the CPanel is!

You know what CMS stands for!

Hopefully after this you will have a better understanding on the terminology and a basic overview of what you need to know about owing a website.

If your looking for a new website or website maintenance quote feel free to get in touch with us!

How to get your business web ready

How to get your business web ready

A website is vitally important in making a business presence online.

There are a number of immense rewards in putting up a business on the internet though it poses equally a great risk is not properly managed. It is not just about how to get your business on the internet or starting a website, but creating an outstanding website is key in succeeding the business. Establishment of a business is one great achievement, now it’s time to get ready to join the global village network.

Here, it really does not matter whether you are in a product or service industry, a well-designed website can be an effective marketing tool for your business.

However, there are various factors to consider to develop a commanding website. Let’s profoundly look into each factor critically:

As a nascent business owner, the marketing plan should provide a clear road map, which evaluates and defines your objectives for the business success. Therefore, it is mandatory for your business plan to specify and justify why you need an online presence for the business.

For instance:
• The website should provide adequate and precise information about products or services you offer besides other marketing collaterals.
• There is a need to establish a 24/7 accessibility to meet demands of customers in different time zones.
• Establish a competent and vibrant customer care to handle and acquire new customers
• If either your product or service can be rendered online develop a website that can handle e-commerce both domestically and internationally.
• Always provide company FAQs, news, updates and review constantly.

Create a Successful Business Website

Before getting your business online successfully, you might want to study other successful cases from your niche to learn from their mistakes.

A successful business website should at least have the following advantages:
• Make sure your business has a “friendly” name to be easily found by search engines.
• Preferably, choose a verb-like name as it is easy to market with.
• You have to register all old, new and upcoming brands on social media to avoid lack of specific names during launch.
• Open accounts with top leading social media to announce your presence to more internet users.

Useful Resources to Create and maintain your Business website.

You need a great deal of initial research to determine when to launch a website. Once you have trending findings, skip to the next phase—to determine financial implications for the website development:
• The cost of designing and updating the website to reflect the current business status.
• The cost of hosting the website and domain (recurring expenditure).
• Select an appropriate e-commerce for carrying out transactions online.
• Alias with various money transfer corporation to invite more customers.
• Search engine maintenance

Most companies rush to setting up a website only leave unattended.

This can cost your online market share. So, always remember that a website is an extension of your actual business. You should constantly engage with your audience, whether offline or online. Finally, handle the website in a professional approach as it can give an edge over other businesses, and commitment is all it takes to lead the leaders.

Is your website mobile friendly?

Is your website mobile friendly?

Is your website optimised for Mobile Phones

If not you may be losing valuable customers for your business. Today in 2015 mobile usage in Australia is the number one form of connecting to the internet.  You only have to look around on the train in the morning to see how many people that have their face indulged into the screen of their smart phone.

Having your website optimised for mobile phones,  tablets and other devices is very important to keep connected with the majority of customers searching for your product or service on there mobile device or tablet. According to statistics from www.acma.gov.au (Australia communications and media authority) internet usage via mobile devices is growing approximately %10 per year.  We believe this number will continue to increase over the years and if not now out weigh home computer usage.

mobile usage australia

2 ways you can have a mobile friendly site:

1) Make sure your site is responsive.

2) Have a separate mobile website.

What is a responsive website?

A responsive website means that the website’s images and text resize when viewed on mobile devices
and tablets.  The user has a better experience viewing the website as there is no panning or scrolling across trying to view text.  You can check if your website is responsive by using this free tool http://www.responsivedesignchecker.com/

PROS: Cheap, as your site will be as one on desktop to mobile devices.  Users of the site will have a better experience viewing your website without trying to pan out to see the whole website.

CONS: if the site is not professionally designed some images might look out of place or offset in the
users device. Re-sizing problems for different devices making your site unusable for certain platforms.

What is a Mobile website?

To have a separate mobile website means you basically have a second website totally optimised for
mobile phones and no re-sizing by the site is necessary. You may have been to a site on your mobile
phone where you have seen a link on hte page to go to the full site.

PROS: Very efficient for mobile devices. Attractive looks, more professional,

CONS: Extra cost of another website and possible hosting. Sometimes limited to how much of the
original site t=you can put on there. May have an effect of the SEO of your origianal site.

How can I make my website mobile friendly?

If you have an old site it might be best to get it re-developed to update your site to 2015 standard.
If your site is less than a couple of years old it might be possible to make some changes to make
you site responsive.

Overall if you are a small business a responsive site is the way to go. You will have low overheads
and have an attractive site that works on all devices. If you happen to have a large site with alot
of things going on like webforms, calenders, account logins it may be be best to go down the mobile website avenue.

If you would like to dicuss mobile website design or get a website developed feel free to contact us here.

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