SEO (Search Engine Optimization). It’s the process of improving the quantity and volume of traffic/ visitors to a site in the web from search engines through algorithmic search results for the targeted words.

It’s a technique for making pages in the web more available to customers by making them more understandable and transparent to search engines. Logically, the higher a site is ranked or the faster a site is presented in search engines – the higher the chances of being clicked on by users and the more visitors it will receive. Actually, SEO can also target other forms of searches like local searches, industry-specific vertical search engines and image search.

SEO Basics

Though there is no real method in writing Web pages that will make them highly ranked in search engines like Google, there are still a few tricks you can apply to assist your pages rank better:

Write strong content.

You should concentrate on the content to write for your Web pages. Since search engines are designed to give links to relevant sites and pages, they are therefore constantly changing their programs to review and read the content of sites to ensure that it’s truly is about what you refer it to be about. Content is of great importance on a page for both your readers and you and also for search engines. You should therefore put a lot of thought to the content you want to put on your site.

Write valid HTML code.

This is 1 step in SEO where a lot of Web developers often forget or just ignore – they concentrate too much on other attributes of Search Engine Optimization that they tend to forget the simplest of things such as a valid HTML code can help pages get “spidered” (found by the search engine) more likely than meta descriptions and meta keywords.

Look for better keyword phrases.

Whatever constitutes a good keyword is a tricky question, the answer is that it’s what should be optimizing in your web pages. Concentrate on one keyword phrase that just captures what your website is about and ensure that the keyword is repeated in your content, the links, and headlines within the page.

Do not optimize the entire site.

This might look confusing, but a lot of Web developers prefer coming up with one phrase and optimizing every single page on the Website for that phrase. Though this eases your work, it will not give your pages the exposure you would otherwise wish for/ prefer. You should instead concern yourself with optimizing a single page at a go– search for the phrase that works best for that specific page and then optimize it. Another good option is to consider treating each page as a potential entry point to your Web site, this way your followers will have other ways to find your website.

SEO occasionally takes a while to see results. By chance if you request for a search for your Website or a single page, it may take some time for it to appear in the results. If you are optimizing an already existing page that’s in the search engine, it can take an even longer period for the effect to show but don’t loose hope.

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